Stripping Down to Business with Cynthia Chua Beauty / Events / People

Strip and Browhaus Founder and CEO Cynthia Chua talks about her brands’ beginnings, reveals exciting plans. 

The year 2002 saw her handing out leaflets in groceries in hopes of spreading word about Brazilian waxing. Fast-forward to this day, Spa Esprit Group’s Cynthia Chua is relentless in continuously innovating and growing her brands. She already has 16 brands under her wing, which includes Strip and Browhaus.

9

What drives her? “Listen to your heart, be creative, and get down to business,” shared Cynthia, who flew all the way from Singapore to Manila during the exclusive media event held last March 1, 2017.

10

Making Brazilian Chic, Waxing Elegant 

11

Strip & Browhaus Founder and CEO Cynthia Chua during the exclusive media event in Manila. 

Strip: Ministry of Waxing was born in Singapore in 2002, at a time when the local wax culture was medieval. Imagine – dodgy waxing studies offering unhygienic and painful waxing services that leave one traumatised.

Cynthia – armed with her dedication in providing safe, hygienic, and painless waxing services – started the wax revolution. She experimented with new waxes and created a brand that will set the standards for waxing in Singapore. Strip stands by its “No Double Dipping,” commitment and their HSQ mantra – Hygiene, Speed, and Quality.

13

(L-R) Harem’s Managing Director Tab Abad, Cynthia Chua, and Harem’s Head of Marketing and PR Monique Jamlang

5

(L-R) LDL Accounts Director Claudine de Leon, Cynthia Chua, and LDL Creative Director Theresa Leung

8

Event Host Gelli Victor

1

Model Phoemela Baranda 

In 2004, Cynthia realised the need to deal with brow grooming, thus Browhaus came to being. This one-stop brow and lash grooming salon is another innovation of Cynthia, who created bold eyebrows and lashes using traditional methods and semi-permanent technology.

Strip and Browhaus Loyalty Plus Cards are Here 

3

(L-R) Theresa Leung, Claudine de Leon, Cynthia Chua, Tab Abad, and Gelli Victor

Being an innovator at heart, Cynthia announced that they would soon release the Strip and Browhaus Loyalty Plus Cards.

“We, at Strip and Browhaus, always strive hard to give the best service for our patrons. With our Loyalty Plus Cards, we want to show our appreciation for their support by rewarding them for each time they avail of our services,” said Cynthia.

7

(L-R) Graham Gaygill, Joanna Bolkiah, Theresa Leung, and Claudine de Leon

These loyalty cards are not like your ordinary store rewards cards. What sets them apart is that you can load money and use these either as debit or as an ATM card. It acts as a “wallet,” while allowing you to earn points that you can use to pay for services at any Strip and Browhaus branch.

A minimum purchase of P200 in any Strip and Browhaus branch lets you earn one point, while a minimum purchase of P300 is required at other stores for you to earn a point.

6

All the guests took home this special clutch bag filled with goodies from Strip & Browhaus

“We are also working on exciting partnerships that will allow our patrons to use the cards for international purchases. So please watch out for that!” said Cynthia.

These cards will be available by May. For more information, visit @StripManila and @BrowhausManila on Facebook and Instagram.


Leave a Reply