Cinema Secrets Ultimate Powder Blush (Photo Credit: www.cinemasecrets.com) Beauty / Community / Culture / Fashion

Let’s face it, you’ve probably a) breezed past them on your way to H&M, too busy to give them a second glance; b) looked down your lofty nose at their not so impressive counters; or c) just didn’t give SM Department Store the chance it deserved to prove itself as a formidable beauty destination.

CINEMA SECRETS

Cinema Secrets Ultimate Powder Blush (Photo Credit: www.cinemasecrets.com)

Cinema Secrets Ultimate Powder Blush (Photo Credit: www.cinemasecrets.com)

Spotted at SM Megamall (and at Landmark as well), Cinema Secrets’ setup is not the overwhelming kind. It’s understated, unassuming, and simply put, far from eyecatching. It’s definitely not a beauty counter that would warrant a second glance. Their product packaging mirrors their store setup as well.

HOWEVER — the quality and the performance of their products? Quite the opposite.

It’s safe to say that this brand truly lets their products speak for itself. This probably explains why this makeup brand has no need for fancy packaging, chatty sales reps or fancy mall setups. If you do find yourself at the beauty section of SM Department Store, do yourself a favor and seek this brand out. Take your time snooping through their products, and go swatch your little heart out. I know there’s a bunch of hype (and a well-deserved one at that) around their brush cleanser, but if I may, I’d like to suggest having a looksie at their blushers as well. To this day, I have not found a blusher that compares to it. Their “Natural” blusher will be my forever obsession. New blushers would probably come my way, and I would still go back to my Cinema Secrets blush. The pigmentation is incredibly intense, the color is just universally flattering, the texture is unlike any other I’ve tried, and the staying power is simply amazing! I could sweat through an entire workday, come home from a long commute, and this blush would still be on my face, INTACT. At a little over a thousand bucks, Cinema Secrets blushers might not come cheap, but they are worth every penny.

Cinema Secrets Makeup Brush Cleaner (Photo Credit: www.cinemasecrets.com)

Cinema Secrets Makeup Brush Cleaner (Photo Credit: www.cinemasecrets.com)

 

SLEEK MAKEUP

Sleek Blush By 3 (Photo Credit: www.sleekmakeup.com)

Sleek Blush By 3 (Photo Credit: www.sleekmakeup.com)

Hailing from the UK, this drugstore brand has been known to be favored by some of Britain’s top beauty bloggers and makeup gurus. Through the years, this brand has built a steady following in the UK, its popularity even reaching across the Atlantic and achieving international success.

Previously, Filipinos can only get their hands on Sleek makeup products at The RAMP (which let’s face it, there are not enough branches of), however, SM has finally, FINALLY (!) stepped up their makeup game by getting in on the Sleek bandwagon. When you get the chance, see for yourself how intensely pigmented and beautiful the colors are of their blushers (they’re super popular for that!) and their eyeshadow palettes! If that’s not enough to convince you, just take a look at the price tag. For the quality and color payoff of Sleek products, it’s stupendous how incredibly affordable they are. If that doesn’t seal the deal for you, then I don’t know what will.

Sleek I-Divine Eyeshadow Palette (Photo Credit: www.sleekmakeup.com)

 

ESSENCE

Essence Waterproof Gel Eye Pencil (Photo Credit: www.chicprofile.com)

Essence Waterproof Gel Eye Pencil (Photo Credit: www.chicprofile.com)

Ah, Essence. How do I even begin to justify thee?

Essence makeup products are the type of products that require you to look beneath the surface (in this case, its packaging), and will even be a test of your patience. Some of their products are a miss (don’t even get me started on their eyeshadows), but their hits??? It’s their Hail Mary. Their saving grace. It’s the reason why they are on this list.

If you haven’t been introduced to Essence’s eye liners and lip liners — then go run to your nearest SM Department Store and buy one IMMEDIATELY. They’re less than 300 pesos (I actually got them for 100 pesos as they were on Sale), and they will be your new best friends. To be on the safe side, do swatch out the colors that you want to buy first, let it set for a minute or two, test its wear and durability, before you proceed to the counter for payment. Reason I point this out is because like any makeup geek would know, not all products from the same product range work the same. In relation to Essence eyeliners specifically, I found that the other colors of the retractable Waterproof eye liner range don’t perform the same as the black or gunmetal eye liner color. Another example is the retractable brown eye liner from their Long Lasting range, which performs better than the other colors.

Having said that, I will reiterate my earlier statement — their hit products will become your new best friends. Their eye liners and lip liners have become my holy grail products — with a special shout out to their eye liners. I have tried my fair share of eye liners, and it is safe to say that their eye liners have outperformed so many drugstore, and even high end, pricier eye liners. If you have greasy lids, this will be your savior. It will not crease on you, transfer to your upper lids or disappear after an 8 hour work day. This thing will just not budge — and when all’s said and done, isn’t that what every girl looks for in an eyeliner?


Profile photo of Valerie Guiua

Makeup and skincare investigator. I probably spend way too much time trolling beauty counters, playing makeup with friends, and doling out skincare advice -- warranted or not. I have 10-12 step (depending on the day) skincare routine, and YES, I enjoy every single luscious minute of it.Follow my adventures on Instagram (@valerieg86)!!!

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